From awareness to authority, our B2B PR agency approach creates content that is too interesting to ignore.

Independent media agency MNC was silent for thirty years, but when the need for a revised marketing and PR programme emerged, we helped it achieve a rapid and sustainable break through that defined its messaging and created a surge in new business opportunities.

Our mission

Was to announce and promote MNC’s new positioning created through merging with a venture fund, and to support business growth.

We helped refine the agency's proposition messaging and explain it in the context of an evolving marketplace.

We also identified a series of initial messages that were genuinely topical and credible for MNC to own.

Indie agencies Vs. Holdco’s

The fusion of media and venture funding

Marketing shibboleths that need a rethink

Why indies will win talent

Challenger brand strategy in 2025

Achieving B2B credibility

When a business has zero media profile and no relationships with the press the challenge boils down to credibility – as one journalist put it “why should we write about an agency nobody has heard of?”

To overcome this challenge, we needed to achieve an initial burst of exposure and then keep that coming across a range of media including – critically – vertical trades. 

Working the media challenge

We pitched creatively to media, mixing topicality, trend analysis and humanising complex issues.

We built relationships using podcasts and other media formats to forge a dialogue between MNC’s talented team and journalists.

We looked at what MNC’s prospects were interested in and converted POVs to work in vertical media.

We became an extension of their team – their wins are ours.

We pushed hard and kept momentum going – creating a full pipeline of content to leverage.

Our content has helped create a proactive LinkedIn programme and leveraged the team's authority on channels such as Substack.

ROI on course

Over the first four months, the programme delivered:

20+ pieces of valuable earned media in four months including The Grocer, FMCG CEO, Campaign, PMW podcast, The Media Leader and City AM.

Our re-launch press release delivered multiple media hits achieving an audience reach of more than 1.6 million.

Growth in RFPs and new prospect opportunities.

Massive up-tick in social and media audience reach.

All core media targets reached.

High value vertical media secured.